Read to Build Market Traction?

Traditional methodologies for new ventures say build an MVP then go to market. This focus on building the  product first, prevents ventures from knowing if they have a market who wants their product.

Josh Barker’s Traction First approach emphasizes rapid testing and customer feedback to learn fast, pivot early, and gain true  traction in your market, helping corporate innovation departments and early stage ventures accelerate growth and avoid costly mistakes.

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